Tuesday, February 22, 2011
Super Bowl Ad Opt In
For the Chrysler commercial (http://www.youtube.com/watch?v=SKL254Y_jtc) they had to pay $12 million per commercial (Superbowl ads cost $100,000/sec). The ad was a record 2 minutes long, and followed rap artist eminem through Detroit. At $21,000, GM would need to sell over 500 Chrysler 200's/commercial (the car being advertised) to break even. Since 111 million people watched the superbowl, many of them only for the ads, I don't think this is a good deal. At 500+ cars/commercial, and the commercial needs to air multiple times for it to leave a lasting impression on the audience, the cost will be to great to overcome in my opinion.
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This is a good start on this post. Consider a few issues:
ReplyDelete-Lead with the image/commercial since that intuitively communicates the theme of the post.
-Good idea providing a link to the add. Why not embed the video?
-"Run the numbers" in more detail. What is the ball park sale price of the car in question? How much does Chrysler actually make off that sale? What do you think it cost to produce the add?